Partnership Revenue Intelligence

Your partnership strategy, run end to end.

HockeyStick AI is the platform behind the HockeyStick Partnerships Framework. It turns strategy into campaigns, and campaigns into partner-sourced revenue you can prove.

Purpose-built AI agents do the work across all five stages, from the ecosystem baseline in Align through to campaigns in Activate, with every outcome measured back to the number that matters.

The Partnerships Framework™

Five stages that turn partnerships into a predictable growth channel

The platform is built around HockeyStick's flagship framework. Every engagement moves through the same five pillars, each building on the last, whatever your starting maturity. Align and Activate are live in the platform today.

Explore the framework

Align

Pinpoint where partnerships amplify your core strategy. We assess your ecosystem, align leadership on the role of partnerships, and define where to play and how to win.

Validate

Pressure-test the opportunity. We size the partnership revenue gap against best-in-class benchmarks and validate the highest-value plays before you invest.

Activate

Turn strategy into motion. We build the operating rhythm, enablement and co-selling foundations that get partners engaged and deals flowing.

Optimise

Tune the engine. We refine partner selection, marketing and measurement so the channel compounds rather than stalls.

Accelerate

Scale with discipline. Partnerships become a predictable, measurable growth channel embedded with the same rigour as your sales engine.

Stage 01 · AlignLive

Your strategy and partner shortlist, produced in weeks.

Align builds the baseline: ecosystem maturity, opportunity mapping and a recommended partner shortlist, category opportunities, ICP worksheets and the locked Strategy Anchor every downstream campaign reports against.

app.hockeystickai.com/align/deliverables

Align: Opportunity Mapping deliverables in HockeyStick AI

Align · the Opportunity Mapping pack: from ecosystem maturity to a recommended partner shortlist.

Stage 03 · ActivateLive

Agents that turn the strategy into campaigns.

Activate is the execution engine. Purpose-built AI agents run the day to day: briefs, webinars on Zoom, events with hosted registration, social and partner stories, each drafted against your locked strategy and measured back to revenue.

app.hockeystickai.com/activate/briefs

Activate · Measure

Momentum & attribution

How much of the revenue gap has closed, what produced it, and whether the data is trustworthy.

Activate · Ecosystem

Partner registry

The live pool of partners with per-partner outcomes and the campaigns running against each one.

Activate · Finance

Revenue, reconciled

Revenue by channel, partner share against target, and the honest spread between PartnerStack and finance.

Get started

Ready to make partnerships a revenue line?

See the platform that runs the HockeyStick framework end to end, from the Align baseline to campaigns in Activate.